Leading up to the 2019 federal election, the Co-operative Housing Federation of Canada sought to build awareness with both politicians and the public — that co-ops must part of the next government’s housing platform. With the support of 900+ co-op communities in Canada we built a primarily organic social campaign, to activate co-op housing advocates. This campaign helped people to spread the word, provided a hub website with free access to social media toolkits, custom tweet generator and printable posters and handouts.
I executed the unique branded campaign as the lead creative on the team, creating a campaign identity, website design, print pieces and social media posts, while also contributing creative ad, social copy and slogans.
Results
The #includecoop hashtag was used hundreds of times on twitter leading up to and during the election campaign. CHF received local media attention thanks to participation and advocacy from many co-op communities, with notable members of parliament like Andrew Cash and Adam Vaughan taking part. Co-operative housing was included in the conversation, debates and platforms come election time, building awareness and education about the need for funding for new co-operative housing options.
