We Own It was a campaign for OPSEU (Ontario Public Service Employees Union) to bring awareness to the privatization of Ontario's public services. The message that "PUBLIC = BETTER" was the jumping off point to help communities rally around publicly owned services. The campaign spanned over 8 months, with print, digital and advertising deliverables.
I worked as part of the team under the direction of a creative director to design dozens of pieces for the campaign. My work included: the campaign platform (report), campaign deck (template and presentation), printed brochures, newspaper ads, Out of home ads, animated videos, organic and paid social posts.
Campaign results
